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・ William H. Lancaster
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William H. Lough
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William H. Lough : ウィキペディア英語版
William H. Lough
William Henry Lough, Jr. (May 11, 1881 - 1950s〔Ernest Smith Bradford, ''Bradford's Directory of Marketing Research Agencies in the United States and the World.'' 1956. p. 61: One of the last times Lough was mentioned.〕) was an American economist, and Professor of Finance and Transportation in New York University School of Commerce, known for his work in the field of corporate finance.〔Dewing, Arthur Stone. ''(The financial policy of corporations ).'' Vol. 1. Ronald Press, 1920.〕〔Clark, Fred Emerson. ''(Principles of marketing ).'' Macmillan Co., 1922.〕
== Biography ==
Lough was born in Dayton, Ohio to William Henry Lough and Esther Green Stubbs. He obtained his AB from the Oshkosh State Normal School (now University of Wisconsin–Oshkosh) in 1899, and his AM from Harvard University in 1902, He married Elizabeth Howe Shepard in Aug. 24, 1907 in De Pere, Wisconsin.〔''(Who's who in New York City and State ),'' New York : Lewis Historical Pub. Co. (1914) p. 463〕
Lough started his career at the traffic department of the Baltimore and Ohio Railroad in 1902. In 1904-05 he worked on the editorial staff of ''The Wall Street Journal''. In 1905 he joined the New York University School of Commerce, Accounts and Finance as Assistant Professor and got promoted Professor of Finance and Transportation. In 1910 he co-founded and became Vice-president of the Alexander Hamilton Institute, a corporation engaged in collecting, organizing and transmitting business information. He was also president of the Business Book Bureau.〔 Later in the 1910s he became president of the Business Training Corporation in New York City. In 1915 he investigated the financial conditions in South America for the US Department of Commerce.〔''World Who's who in Commerce and Industry, Volume 1.'' Marquis-Who's Who., 1936. p. 587〕 Around 1917 Lough was responsible for launching the College of Business at the American Expeditionary Forces University.〔Alfred E. Cornebise. ''(Soldier-scholars: Higher Education in the AEF, 1917-1919 ),'' Vol. 221. 1997. p. 50-51.〕 He was also Head of Division of Business Training of Army Educational Corps, American Expeditionary Forces in France.〔
In the summer of 1921 he was lecturer on Business Management at the University of California.〔 Further in the 1920s Lough continued his work at the School of Commerce of New York University, and as president of the Business Training Corporation.〔''Factory and Industrial Management,'' Vol. 58. (1920), p. 479〕 but by 1925 he was listed as 'formerly professor of economics, New York University.'〔''The Cumulative Daily Digest of Corporation News.'' Volume 1. Moody manual Company, 1925. p. 224.〕 He was President of the Charter League of New Rochelle.〔
In the 1930s Lough had founded Trade-Ways, industrial consultants and became its president. Trade-Ways "studied industry problems and made preliminary survey of what should go into an indoctrination and training program. Its field staff worked out several different programs and tested them out with salesmen."〔Glenn Griswold (1944) ''Public Relations News.''〕 In 1935 he published his last book "High-Level Consumption" (1935) with assistance of the economist and statistician Martin R. Gainsborough, who was employed at Trade-Ways.

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